2014 White Ribbon Pie Challenge!

The White Ribbon Pie Challenge is an activity that A Breath of Hope Lung Foundation and the Allina Cancer Care Coordinators are launching in support of National Lung Cancer Awareness Month – November 2014. The challenge involves taking a pie in the face to support lung cancer awareness or opting out by making a donation to A Breath of Hope Lung Foundation in support of the A Breath of Hope Ambassador and Research Fellowship Programs. The Ambassador program is a local initiative that provides rides and companionship to lung cancer patients who face cancer alone.

Help us bring the truth about lung cancer out of the shadows! Your participation in the fight to save lives will not be in vain – and if you’re really lucky, you’ll get a slurp of your favorite pie!
Note: Videos received by November 30 will be published on the A Breath of Hope Lung Foundation Facebook page! Like our page!

How it Works

The Challenge

Dare your friends to be filmed while having a pie pushed in their face

Accept the Challenge

Participants have 24 hours to comply with a statement and pie or forfeit by way of a charitable financial donation to fight lung cancer through the A Breath of Hope Lung Foundation (www.abreathofhope.org).

The Result

Everyone has a little fun and A Breath of Hope Lung Foundation is able to continue supporting life-saving cancer research, programming and support.

Sharing your video on Facebook is highly encouraged! Use the hashtag #pieinyoureye

Start With A Statement

A Breath of Hope Lung Foundation invites individuals and companies to join the fun in support of a serious social health problem in our country. Use your IPhone to record a 40 second (or less) video of the nominee taking a pie in the eye and making a statement or forfeiting the pie with a donation to A Breath of Hope Lung Foundation at abreathofhope.org. Sample statements:

    • I support A Breath of Hope because lung cancer kills more people than any other cancer, yet research is drastically underfunded.
    • I support A Breath of Hope because the smoking stigma and blame game is killing people and hurting families.
    • I support A Breath of Hope because the stigma is wrong: Half of those diagnosed with lung cancer each year never smoked or had already quit.
    • I support A Breath of Hope because I know that anyone with lungs is at risk of lung cancer and this secret needs to come out.
    • I support A Breath of Hope because simple awareness can save lives! Visit abreathofhope.org to learn about lung cancer and join our battle!

  • I support A Breath of Hope because my ___(mom/dad/wife/child/etc.), ___(loved one’s name) did not ‘deserve‘ to die of lung cancer.

Check out the 2014 Pie Challenge videos