Awareness & Education

The White Ribbon Awareness Program (WRAP) partners with individuals, businesses and healthcare systems to ‘WRAP’ awareness and wellness around families and communities.

Nonsmokers get lung cancer, too, and are often caught unaware thanks to the smoking stigma tied to this disease. Through improved awareness about lung cancer causes (smoking, radon, asbestos, family history, genetics, etc.), symptoms and available screening, lives will be saved. We strive to empower individuals and communities to help themselves and each other prevent lung cancer, or find it early when it is easier to treat. Learn more about lung cancer.


Reflections on Lung Cancer
Nancy Torrison, ABOH Executive Director
Video donated by Idea Decanter.

Ongoing issues in the field tie to society’s lack of awareness:

  • 70% of  lung cancer cases are found in stages 3 or 4 when it is harder to treat. Less than 5% of those who are eligible for an annual low dose CT scan receive one. If you smoked and meet current eligibility criteria, please talk to your doctor about being screened annually.
  • Approximately half of those diagnosed each year are nonsmokers at the time of diagnosis, and many did not know they were at risk. Nonsmoking patients often report misdiagnoses. Educate yourself and your family. Be your own best advocate.
  •  The smoking stigma is unkind and often brings shame and blame to lung cancer patients, whether they smoked or not. Shame and blame do not lead to improved health outcomes, nor are they known to overcome a smoking addiction. Be kind.

Through education, improved awareness and better access to screening, lives are saved. We strive to empower individuals and communities to help themselves and each other prevent lung cancer through awareness events and targeted marketing campaigns. We have begun focusing education on underserved communities where lung cancer is most prevalent.

A Breath of Hope Awareness Events

Our events teach the public about lung cancer, provide support to patients and their families, and raise money for life-saving research. To find out more about ABOH Awareness Events, visit the events page.

A Breath of Hope Speakers Bureau

Our speakers are the messengers who carry important information and resources that can save lives to the public. Raising awareness about lung cancer may take place through presentations given at service clubs, faith communities, brown bag lunches at businesses or neighborhood gatherings. Awareness is the key to early detection and reduced lung cancer deaths. Every time vital information is passed to new people, we have made a step forward. If you belong to a civic group, faith community or company that would like to host an A Breath of Hope speaker, please contact us. If you would like to host an Ambassador after 5 p.m. there must be a minimum of 10 attendees.

ABOH Speaker Testimonial
“I volunteer as a Ambassador to honor my mom who I lost in 2012. Improved awareness, reduced societal blame, early detection and increased research is needed to save lives from the number one cancer killer. If my mom had received screening and been diagnosed properly at the start of her symptoms, she would still be here today.” Julie Opheim